These days, there’s a growing trend worldwide: Consumers and users alike are being drawn to visual rather than textual forms of communication. Whether it’s an ad on TV, a clip on YouTube or an e-learning course, people are simply attracted to videos. After all, watching a video often seems faster and certainly more interesting than reading material on paper! Videos are an easy, and sometimes fun, way to get information.

video localization

While a video may sound appealing for advertisements or contact with an audience, if you’re considering going global there’s one thing you can’t overlook: video localization. Without it, messages can easily fall flat.

Localization ensures that local sensitivities in target cultures are recognized. Its aim is to avoid conflict with a culture and its customs. After all, saying a phrase one way in a certain culture can have an entirely different meaning in another. You definitely don’t want to make that mistake. If you’ve produced a video and want to broadcast it in other countries or to non-English speaking audiences, there are a few ways to get started with video localization:

Video Transcription

Transcription is the first step in the video localization process. It includes a transcript of all dialogue and sounds in a video. Video transcription often includes timecodes, or references, which are matched up to the minutes and seconds in the video.

Video Subtitling

During the subtitling process, the video transcription is given to a translator who will translate it into all of the languages you’re targeting. Culturally-sensitive translations will be created to achieve the best possible impact with each audience.

Video Voice-Overs

If you choose to use a voice-over (or dubbing, as it is sometimes referred to) for localization, professional voice-over artists will ensure that the right tone is used to make your video flow as smoothly as possible.

When it comes to any audience, it’s vital that all aspects of the localization process are as accurate as possible. The content as well as its context must be correct to ensure the best results.

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