Game Localization Services

Metro Audio and Video is a New York-based game localization company with the resources and expertise to help your gaming product reach all corners of the globe. The gaming industry is a global phenomenon with no signs of slowing down. Publishers and developers can increase their sales exponentially by opening their products to an international audience. But you can’t just repackage your game with a translated title. That’s where Metro comes in.

We help you plan and execute a comprehensive game localization strategy so that all aspects of your game are appropriate, and effective, for your international audience.

Latin American Spanish game localization project for Sony produced at Metro AV

Game localization – from language to graphics

To truly localize your product for an international audience, you have to take into consideration more than just the translation of languages. Yes, it’s important to translate all text and scripts accurately, but most games nowadays also contain thrilling voice overs that will also need to be recreated. Your game is more than words. It’s an entire world with images, sounds and feeling.

At Metro, when we localize your gaming program, we look at all aspects of your virtual world. The end goal is to maintain the exact environment, message, and emotions you intended for. However, even the subtlest changes, such as style of music or color scheme, could affect how a foreign market perceives your message. We also take into consideration the legalities of your new market, including age ratings, which do vary from country to country.

The gaming industry is at the forefront of globalization, and has been for decades. Publishers and developers who hope to reach their true potential market must expand their reach beyond their borders. At Metro, we help you increase your return on investment, by localizing your games for any market you hope to expand to.