glossaryIf you’ve been following us on social media lately, you may have noticed our weekly “Voiceover Vocabulary” posts. We’re not just trying to entertain you with these posts (although we hope you’re having fun reading them)! Our main goal, however, is to give you a little insight into our industry. Whether we’ve worked on a voiceover project for you in the past, or you plan to hire us in the future, you may hear some voiceover jargon that you don’t understand. We hope our new blog series of voiceover terms clears up some of your questions.

Oh… and we do have some incredibly exciting news about our voiceover services to announce very soon. But in the meantime, let’s start with terms that begin with the letter “A”!

AFTRA: This stands for American Federation of Television and Radio Artists, which is a union for Radio and TV actors and voice actors.

accent: prominence of a syllable in terms of differential loudness, or of pitch, or length, or of a combination of these.

ADR: This means Automated Dialogue Replacement. It is a process in which actors replace dialogue in a film or video.

ad lib: spoken or performed without previous preparation.

airtime: a block of time sold by a radio or television station to an advertiser.

ambience: the background sound accompanying a scene.

amplitude: the level of the audio signal being processed.

animatic: a preliminary form of a television commercial consisting of a series of drawings with a voice-over, prepared chiefly for test-marketing.

announcer: a voice-actor who is not a character in the script. Announcers are abbreviated as ANN or ANNC on scripts.

articulation: sounds associated with speech.

audio: of, relating to, or employed in the transmission, reception, or reproduction of sound.

Do you have a voiceover term that you would like us to tell you a little more about? Contact us and let us know. We’ll feature your question on our next blog!

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