Article: 4.15.2015

Just A Figure Of Speech? How Culture Affects Localization

This is the worst day. Ever. It had started out great. The e-learning course you diligently designed and had translated into several languages was released company-wide. Then your boss delivered some very bad news: Something was wrong with the translation, and some Spanish-speaking employees...
 

Article: 12.3.2014

Localization Strategy: What’s Yours?

What is a localization strategy? Localization is one of those buzzwords being tossed around a lot these days, but many people don’t know what it is. Perhaps the most concise localization definition consists of just a handful of words:To adapt a message toward a specific audience.The...
 

Article: 11.5.2014

Learn How Multimedia Localization Can Increase a Company’s Selling Power

GALA has a tremendous reputation, worldwide, as the most respected association for language industry professionals. As an active member of the language industry, Metro Audio and Video is proud to be a part of this influential association. What’s even more exciting is that our membership offers...
 

Article: 8.29.2014

How to localize your video with the click of mouse

Years ago, the word “content” usually referred to words on a page. In today’s advanced world, however, more and more of the communication between businesses and consumers is shifting from textual to visual. The “content” you deliver to your audience today delves into the world of...
 

Article: 5.19.2014

Why We Joined GALA

Multimedia localization is an industry within itself, requiring specialization, experience, and equipment that Metro Audio/Video can provide. Metro Audio & Video Multimedia - Now A Part of GALA! We revolutionize how corporations like you extend your global reachKeeping in line with...